What is Home
Staging?
Home Staging uses proven
marketing and decorating techniques to highlight the home’s
strengths and create an inviting environment that “feels
like home” to potential buyers. Staging also involves
de-personalizing the home so that potential buyers can
picture themselves living there. Often times, staging will
include rearranging furniture and removing clutter in order
to provide an open, spacious feel. Sometimes new accessories
will be brought in to complete the look of the home.
At Staging and Design
Solutions,LLC, we use the “Feel Home” philosophy to evaluate
and stage homes:
1.
First
Impressions - Room by room, we will walk through and
take note of our first impressions, what grabs us, what
glares at us and what gives us a feeling of home?
2.
Eliminating
Clutter - The packing starts now as we pack away a good
percentage of everything in the room in order to create a
more clean, open and spacious feel.
3.
Emphasizing
the Positive – While Downplaying the Negative -
Finding your beautiful focal points, we will emphasize what
we love about the room and de-emphasize any negative aspects
of the rooms.
4.
Lighten
Up - Focusing on lighting and color, we will make each room
into a bright, warm and inviting space that buyers can
respond to.
5.
Home
Buyers Appeal - In order for a buyer to “feel home” they
need not be reminded of this being your home. We’ll
depersonalize the space while retaining the warmth and fun
of photos.
6.
Odor
free/Cleaning/Repairs - The dirty work speaks for itself but
is many times overlooked because you’ve lived here for so
long. Let’s get rid of the buyer’s mental “repair list” by
doing it ourselves.
7.
Modernizing
- Updating your style and building simple accessories out of
what you already have to create clean lines and form. In
some cases, we’ll recommend purchases as valuable
“investments” in the staging process.
8.
Emotional
Connection Points - Creating the “Wow Factor”. This is the
fun part and is a huge focus of our positioning strategy.
We’ll show you how to build in these subtleties in order to
make the buyers subconsciously desire to live here and “feel
home”. The “emotional connection points” are where
marketing strategy really comes into play.
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